Betrokken Ondernemen is geen liefdadigheid. De businesscase komt in diverse onderzoeken naar voren. We hebben een aantal onderzoeken voor je geselecteerd:

Samen voor Eindhoven (2020):
Esther Hofstede heeft een artikel geschreven over “corporate volunteering”. In dit artikel komt o.a. aan bod de samenwerking tussen “companies”, “community” en “employees”, de Sustainable Development Goals (SDG’s), en wetenschappelijke bronnen over het effect van vrijwilligerswerk op het sociale gedrag van individuen. Bekijk hier het artikel “corporate volunteering”

HandsOn Bay Area (2019): 
HandsOn Bay Area connects companies (Google, Salesforce, Levi’s and many others) and people with high-quality volunteer projects through their extensive network of local nonprofits and schools in need. They help companies create customized volunteer events to make their employees happier and better serve society. Watch the video from Lou Reda (executive director at HandsOn Bay Area) about employee volunteering and the business case for human resource.

Taproot foundation (2018): 
Four key areas where pro bono can support HR outcomes and align with your team: attracting, retaining, developing talent, diversity and inclusion. Industry data to make the business case for pro bono as a key HR strategy. Lees meer.

Realized Worth (2018):
What is the impact of corporate volunteering on your health? Respondents that volunteered in the last 12 months, 76% felt healthier, 94% felt it improved their moods, and 78% reported lowered stress levels. Lees meer: Realized Worth

CECP (2019):
Giving in Numbers report

Deloitte Millennial Survey (2018):
Young workers are eager for business leaders to be proactive about making a positive impact in society—and to be responsive to employees’ needs.

Millennial Survey: Young workers are eager for business leaders to be proactive about making a positive impact in society—and to be responsive to employees’ needs (2018: Deloitte).

“Doing good is good for You Study”: Volunteermatch 2017
Almost three-fourths of employees who volunteer through work report feeling better about their employer. Employers benefit in three critical ways when they encourage employee participation in volunteer activities:
1. Employees are happier and healthier, resulting in better productivity and reduced sick time
2. Employees develop their professional skills
3. Employees are more engaged
Lees meer>>

Erasmus University: 2016
Lonneke Roza’s PhD thesis ‘Employee Engagement In Corporate Social Responsibility – a collection of essays ‘ can be downloaded here
Corporate volunteering programmes can attract people that otherwise would not have been active in regular community volunteering. That is the conclusion of a case study by PhD researcher  Lonneke Roza of Rotterdam School of Management, Erasmus University (RSM). Corporate volunteering programmes also attract younger people and those with a higher education, when compared to the regular community volunteering opportunities, Roza found.

Onderzoek Erasmus University (2015) Wetenswaardigheden uit onderzoek 2015, door Lonneke Roza MSc. en Prof. Dr. Lucas Meijs
De Erasmus Universiteit onderzocht hoe non-profit organisaties, bedrijven en intermediairs maatschappelijk betrokken ondernemen kunnen inzetten voor een sterke samenleving.

Boston College: Center for Corporate Citizenship: Community Involvement Study 2015
This study explores how companies are investing in communities and how these eff?orts connect to their businesses. The majority of companies today report that community involvement contributes to key business goals, including improved reputation and the attraction and retention of employees. Onderzoek lezen? Lees hier dan verder.

Vrijwilligerswerk als HR instrument
Hogere winst en sterker arbeidsmarktimago. Bedrijven met een sterk MVO programma hebben:
• 38% hogere score op loyaliteit,
• 43% sterker imago,
• 55% sterkere moraal.
Tel hierbij op dat betrokken en loyale medewerkers zorgen voor een hogere netto winst en je hebt een mooie businesscase.

Society of HRM: Lees hier de managementsamenvatting. 

The Helper’s High
2005 study showed that volunteers actually experience greater benefits than the people receiving their support. When we give, our brains release dopamine, serotonin, and lots of other happy hormones that make you feel warm and tingly inside.

Leiderschap en Management Development door volunteering
One of the most powerful ways for younger managers to understand and experience the type of leadership needed for the C-Suite is to do volunteer work early in their careers. This is because the type of leadership at the top is akin to being a leader of volunteers, it is not about carrots and sticks but about persuasion and getting people to grasp and follow your vision.
Bron: 2012 Forbes
Lees hier het volledige onderzoek.