Pro Bono Communications: June 17, 2022

During the annual Pro Bono Communications Day, marketing and communications specialists put their skills to work on a foundation/civil society organization's communications issue. These local partnerships contribute to a better world and the SDGs 2030 (the 17 Sustainable Development Goals).

Pro Bono (or in full pro bono publico) is an expression from Latin meaning "for the public good" in Dutch. Work by specialists performed voluntarily and unpaid in the service of society. 

For marcom professionals:

Ever thought that with your marketing & communication knowledge and skills you could make a lasting impact on a non-profit organisation in the Brainport region? And that you can boost not only the social foundation but also your own job satisfaction and perhaps that of your company/department?

During Pro Bono, you combine inspired work and giving something back to society. In a small team of marcom specialists (about 6 to 8 people, from copywriter to creative, from strategist to SEO specialist) you work on a concrete communication issue of a local non-profit organization. Together with an employee of the nonprofit, you will work practically. After this day, the social organization can actually work on the plans, ideas, and so on.

Pro bono is an important tool for social innovation because it provides social organisations and foundations with essential skills they often lack. In short: the best communication event of the year, full of learning moments, sense-making and collaborations. 

Photos Pro Bono 2022

Pro Bono Communication Lab we organize annually together with LICHT (= the link between independent marketing and communication professionals), Eindhoven municipality and High Tech Campus Eindhoven.

For civil society organisations:

What an opportunity for your nonprofit organization: you will work with a team of passionate marketing and communications specialists. They volunteer their knowledge (and heart) for society and your foundation or social organization. Experience after a number of editions of Pro Bono shows that it is really useful in practice. Earlier editions, for example, De Voedselbank was treated to a creative recruitment campaign, De Huiskamer for refugees received a complete new look and feel for their website, a team of communication specialists created an elaborate anti-smoking campaign for Speelpark de Splinter and Markieza received two podcasts with stories of experts by experience. Would you like knowledge, ideas and help with, for example, your branding, strategy, positioning or website? Join this unique event and register your interest with Julia Geerts for another edition of Pro Bono in June 2023.